Search Engine Optimization or SEO is a simple activity of insure a website that you can find, that website in search engines when you enter some words or phrases important to that site offering contents.
The main profit of SEO is to optimize a website for Search Engines. It is used to improve the volume and quality of traffic to a website for search engines.
It is a process of capturing traffic to your website over organic search on search engines. In this SEO process we optimize our websites in such a look that it will be rank on 1st page on Google, Yahoo, Bing and all others.

Syllabus:

Six Weak  IBasics for SEO, SEO Research & Analysis, Website Design SEO Guidelines, On-page Optimization, Off-page Optimization, Analytics, SEO Tools, SEO Reporting, SMO, Facebook Marketing, Google Adwords, PPC, Youtube & Video Marketing, Affiliate Marketing, LinkedIn & Twitter Marketing.